Typography is key to our brand expression and speaks to Metafy's personality, our roots deep in the gaming community, and our desire to leave this space better than we found it.
Typefaces
Display
Clash Display is our display typeface, in both Semi Bold and Medium weights.
Clash has a strong character, with a wider base and much more contrast in its construction. The counters in the p’s and q’s create a visual affinity with the eyes of our symbol, whilst the subtle quirks and details create a sense of warmth, charm and joy.
Body
Suisse is a fantastic, hard-working typeface. To pair closely with Clash, we try to steer away from Bold usage and go no heavier than SemiBold. Suisse is used in many instances such as body copy and labels, where headlines are always Clash.
Usage Examples
Colour can be carefully applied to type to enhance a hierarchy or legibility. Keep to predominant use of Warm Gold amidst black and white.
Caps Treatment
Clash Display can be used in caps to mask imagery and motion.
